GolfNow is proud to announce their partnership with the Club Management Association of Southern Africa (CMASA) as a Bronze Partner.

Why South Africa?

The partnership reflects GolfNow’s commitment to helping South African golf clubs grow visitor revenue, embrace digital innovation and connect with more golfers both locally and internationally.

South Africa has long been recognised as one of the world’s most spectacular golf destinations. From challenging championship courses to luxurious golf resorts and stunning coastal and bushveld courses, the country offers a variety of experiences that attract golfers from Europe, North America, Australia and beyond.

As golf tourism continues to grow, clubs have an increasing opportunity to attract travelling golfers who are planning and booking experiences online before arriving in destination. Through GolfNow’s global marketplace, South African courses can increase their visibility among these high-intent golfers and convert interest into bookings.

“We’re excited to partner with CMASA and support its member clubs as they navigate an increasingly digital golf landscape,” said Aslam Mallick, Market Sales Manager for Southern Africa. “Our goal is simple: help clubs attract more golfers, generate additional visitor revenue and maximise the value of their available tee times.”

More Than a Booking Platform

GolfNow connects more than 3.7 million active golfers worldwide and provides clubs with a suite of technology, marketing and revenue optimisation tools designed to help grow visitor play while reducing operational complexity. South African partner clubs benefit from:
  • Increased visibility among international golfers planning golf trips to South Africa and searching for tee times before they arrive.
  • More visitor revenue opportunities through 24/7 online booking across web and mobile channels.
  • Higher utilisation of off-peak tee times using promotional tools such as Hot Deals to stimulate demand during quieter periods.
  • Dedicated local support from an experienced account manager who combines industry expertise with performance insights.
  • Enhanced marketing reach through GolfNow’s digital marketing ecosystem, including search, email, social media and strategic booking integrations.
  • Reduced administration through automated booking, payment and cancellation processes.

Meet the GolfNow Team at the CMASA Annual Conference

GolfNow will be attending the upcoming CMASA Annual Conference from 23-26 August 2026, where delegates will have the opportunity to meet the team, gain insights into golfer booking behaviour, emerging consumer trends and the role of digital distribution in driving club revenue growth.

Representing GolfNow will be Aslam Mallick, along with an expert of the GolfNow for Business team from the UK.

Can’t Attend the Conference?

Book a personalised online demonstration with Aslam Mallick to discover how GolfNow can help your club:

  • Increase visitor rounds
  • Reach more international golfers
  • Optimise your tee sheet
  • Generate additional green fee revenue
  • Reduce administration