GolfNow Benefits for Clubs at a Glance
Is GolfNow Really a Gamechanger for Golf Clubs?
GolfNow, the world’s largest online tee time booking platform, has been available in Europe markets since December 2024. The benefits for golfers of signing up to GolfNow, the world’s largest online tee time booking platform, are obvious: a vast selection of courses that can be booked easily online or via the GolfNow app. Plus, Hot Deals and other incentives make bookings on the platform even more attractive.
But how do golf clubs benefit from GolfNow? Here are seven reasons why partnering with GolfNow is a smart move for clubs.
1. More Bookings, More Revenue
With GolfNow, players can book tee times anytime, anywhere—even outside club opening hours. The popular Hot Deals help increase bookings during off-peak times and reduce empty slots without affecting prime tee times for members. Pricing remains flexible, allowing clubs to control which slots they want to discount.
2. Optimised Tee Time Management
The seamless integration of Albatros golf club software with GolfNow streamlines reservations and CRM management. Clubs can efficiently manage tee times for both members and guests while minimising unused slots. Additionally, GolfNow partners gain valuable booking trend insights to make data-driven decisions.
3. Direct Booking via Google
Through Google integration, a “Book Online” button appears next to GolfNow partner courses in search results. This boosts club visibility, increases occupancy rates, and simplifies the booking process for golfers. In Australia alone, 58% of new GolfNow bookings in 2024 came directly through Google.
4. Targeted Marketing
With the Spotlight program, GolfNow partners can expand their reach through social media posts, retargeting campaigns, emails, and digital ads to attract new customers. Our data shows that nearly 50% of golfers are willing to travel up to 50 km/30 miles for a tee time.
5. Prestige & Visibility
Even clubs with consistently high occupancy rates should consider the value of being visible on a platform with 3.5 million active golfers and over 9,000 courses. Iconic venues like The Belfry Golf Course and Trump Turnberry Ailsa Golf Course have joined GolfNow—not just to sell tee times, but to be part of a global network that golfers rely on.
6. Reduced Administrative Workload
Bookings, payments, and cancellations made through GolfNow are fully automated, significantly reducing administrative efforts and easing the burden on club staff.
7. GolfNow at No Cost
Clubs can choose between a commission-based model or innovative barter agreements, where technology is provided in exchange for tee times. This makes GolfNow a highly scalable solution.
GolfNow offers golf clubs an excellent opportunity to unlock new revenue streams and optimize operations. Is your club ready to take advantage?
