GolfNow Overview
9,000+
connected courses worldwide, including over 1,800 in Europe
3.5m+
golfers worldwide, including 160,000 across Europe
200,000+
email subscribers across UK, Ireland and Europe
1.5m+
website visitors annually across UK, Ireland and Europe
Benefits for GolfNow Course Partners:
More bookings, higher revenue
Hot Deals help increase off-peak bookings and reduce empty slots – without affecting your members’ preferred tee times.
Optimised tee time management
The exclusive integration between Albatros golf club software and GolfNow simplifies reservation and CRM management.
Direct bookings via Google Maps
GolfNow partner courses feature a “Book Online” button directly on Google Maps, significantly boosting club visibility.
Minimised administration
Automated digital processes for GolfNow bookings, payments, changes and cancellations simplify club operations.
Targeted marketing
Our Spotlight programme extends the reach GolfNow partners and helping to attract new customers through digital campaigns.
Flexible business models
Clubs can choose between commission-based or scalable barter models where technology is provided in exchange for tee times.
What if you adopted a simple and effective solution to increase your turnover?
GolfNow
is our real-time golf course reservation solution. Its efficient and user-friendly interface is available 24/7: a perfect tool to acquire new customers.
Over 1,800 golf courses in Europe alone – including the UK, Ireland, France, Germany, Austria and Switzerland – are already GolfNow partners.
When will you become a GolfNow partner?


Multi-support distribution: dedicated apps, websites, online booking platforms, and Golf Pass. All available in three languages.
Yield management tool for pricing recommendations to help our course partners plan their green fee strategy.
